Privacy Policy

Last updated: April 2026

Super Wave is committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Super Wave is the data controller responsible for your personal information. For any data-related queries, please contact us at:

📧 support@super-wave.uk.com 📱 WhatsApp: +44 7748 241986

2. What Data We Collect

We may collect and process the following:

Full name and delivery address
Email address and phone number
Payment information (processed securely via third-party providers)
Order history and website browsing behaviour
Communications sent to us via email or WhatsApp

3. How We Use Your Data

Your data is used to:

Process and fulfil your orders
Send order confirmations and dispatch notifications
Respond to customer service enquiries
Improve our website and services
Comply with legal and regulatory obligations

4. Legal Basis for Processing

We process your data under the following grounds:

Contract: To fulfil orders placed with us
Legal obligation: To comply with applicable laws
Legitimate interests: To improve our services and prevent fraud
Consent: Where you have opted in to marketing communications

5. Data Sharing

We do not sell your personal data. We may share it with trusted third parties including:

Royal Mail (for order delivery)
Payment processors (for secure transaction handling)
Platform and IT service providers (for website operation)

All third parties are required to handle your data securely and in line with UK data protection law.

6. Data Retention

We retain your personal data only for as long as necessary, or as required by law. Order data is typically held for up to 6 years for legal and accounting purposes.

7. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Object to or restrict processing
Withdraw consent at any time where consent is the legal basis
Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk

8. Cookies

Our website may use cookies to enhance your browsing experience. You will be prompted to manage your cookie preferences upon visiting our site.

9. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be reflected on this page with a revised date.